[I wasn’t paid or asked to make this post. Simply sharing praise on my own accord]
Just want to take a moment to praise the Calm app.
Sometime last year I picked up this app out of interest based on their commercials. You’ve probably seen them: the soft sounds of rain falling on leaves behind a command to do nothing for 30 seconds or so. It’s effective marketing because it presents itself like a challenge. Whether you’re just idly watching TV or using it as background music, the isolated sounds of the drizzle pull your awareness to the screen and the countdown timer locks you in. I found myself stopping whatever else I was doing anytime this commercial came on and just focusing on the sound. Then it pops up with “Calm” and how to find the app. It’s effective marketing in the most simplistic because it’s jarring in it’s lack of noise and music like so many other commercials. It because noticeable because of its serenity, which is exactly what Calm is getting at: breaking from the noise of life to spend a small amount of time every day being calm.